Diego Borgo is a strategist and advisor for brands wanting to enter the Metaverse space. As a Metaverse native and Web3 ambassador, Diego Borgo has an arsenal of experience and content to help educate and bring the metaverse closer to modern-day normality.
With 18 years of experience in business strategy, digital marketing, and branding, to advising and consulting for Fortune 500 brands on how to enter the Metaverse – Deigo Borgo has found his niche within this ever-evolving space:
“I work with NFT and Metaverse native companies – brands and protocols native to Web3, building the future at the edge of technology. And I make a lot of educational material. That’s the master class.”
The Metaverse Insider interviewed Deigo Borgo within Spatial – a metaverse designed for sharing content and helping creators build their virtual environments. This emphasized Diego Borgo’s commitment to the field, demonstrating how we are getting closer to normalizing the metaverse for conducting everyday tasks. Diego Borgo addresses the opportunities for why brands should move to the Metaverse space:
“The metaverse is an evolution of the Internet and how we connect digitally as humans. And that, per se, is an enormous advantage. With everything happening within the metaverse, being an early mover into that space right now is a major advantage.”
As this arguably “buys authenticity and relevance” for brands once the metaverse becomes mainstream, it can still be difficult to paint the entire picture; no one knows what the metaverse will be once it becomes normality.
Concerning strategy and what it means to ‘get brands into the Metaverse,’ Deigo Borgo addresses his thoughts on the matter. It is clear that in finding out the reasons for wanting to move, a greater picture can be made on how to approach the situation. Are brands in it for the hype? Do they have a long-term strategy? Are they entering the space to provide customer value? Or do they simply want a quick ROI?
“You know, as soon as you start seeing things from that helicopter view, where you get to understand the macro aspects of it – then it’s much easier to start. Does it make sense for them to be entering? Should they be looking into NFTs, or should they be looking into the metaverse? Or, can they combine all of this?”
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