H&M opens the first virtual store in metaverse

The Swedish clothing chain H&M has opened its first virtual store in the metaverse. The clothes you buy there can only be worn in the digital world.
Located in CEEK City, the H&M virtual store allows customers to wander around the store and buy clothes - just like in the normal world. However, these clothes can only be purchased with CEEK currency and can only be tried on in the digital world. Additionally, these clothes can also be purchased at a stationary store.
CEEK shared the news of the H&M store launch on his official Twitter account, along with a clip showing what the store looks like. This made H&M the first Metaverse clothing store. CEEK city is a virtual adaptation of the real world, which has so far been associated only with games. However, with the first virtual clothing store in collaboration with H&M, CEEK VR is entering new zones. It is a platform where artists, digital content creators and athletes can connect with their fans. Several artists, including Lady Gaga, Ringo Starr, and Demi Lovato, performed virtually in this metaverse.  

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