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Metaverse News Europe


H&M opens the first virtual store in metaverse

5/11/2022

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The Swedish clothing chain H&M has opened its first virtual store in the metaverse. The clothes you buy there can only be worn in the digital world.
Located in CEEK City, the H&M virtual store allows customers to wander around the store and buy clothes - just like in the normal world. However, these clothes can only be purchased with CEEK currency and can only be tried on in the digital world. Additionally, these clothes can also be purchased at a stationary store.
CEEK shared the news of the H&M store launch on his official Twitter account, along with a clip showing what the store looks like. This made H&M the first Metaverse clothing store. CEEK city is a virtual adaptation of the real world, which has so far been associated only with games. However, with the first virtual clothing store in collaboration with H&M, CEEK VR is entering new zones. It is a platform where artists, digital content creators and athletes can connect with their fans. Several artists, including Lady Gaga, Ringo Starr, and Demi Lovato, performed virtually in this metaverse.  

​Full story here

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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022