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Metaverse News Europe


Canada's Momentum Worldwide advising Advertisers

8/30/2022

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Momentum Worldwide VP business strategy, Canada, Ian Kapasi on what a ‘metaverse identity’ is, advertising in a new space and why 73% of Canadians feel more included in the metaverse than in real life, writes LBB’s Josh Neufeldt.

‘Metaverse’. It’s a word which, as of late, seems to be popping up more and more frequently. But despite its prevalence, the definition of what it is still often seems to be up for debate. According to Lareina Yee of McKinsey and Company, the metaverse is “the next platform on which we can work, live, connect, and collaborate.” Describing it as an “immersive virtual environment that connects different worlds and communities,” it comes as no surprise that brands would want to capitalise on this newfound opportunity. But how?

Enter Momentum Worldwide. As metaverse partners to the American Association of Advertising Agencies (4As), Momentum conducted global research using quantitative and qualitative methods to study 4,500 participants from seven countries (Canada, Japan, MENA, Mexico, Spain, the UK and the US), in order to analyse the human side of consumer activities in the metaverse. 

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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022