HYUNDAI Motor Co. launched last week first exclusive Metamobility Non-Fungible Token (NFT) collection, "Shooting Star," through its official NFT website. The Shooting Star collection builds on the momentum created last month when Hyundai Motor announced that it would become the first automaker to build a global NFT community. The buzz generated in the NFT market led to its initial offering, the 'Hyundai x Meta Kongz' limited edition NFTs, selling out soon after they were released. For its NFT community, Hyundai Motor launched dedicated channels on Discord and Twitter as well as an official website that launched on May 2 to form an online community. Hyundai Motor secured 127,000 members on Discord and attracted 86,000 members on Twitter.
Hyundai Motor is operating 24/7 communications channels and hosting various events for its NFT community. Members have been actively participating in the community by posting their own memes and fan art. For the whitelist events, an estimated 700,000 people gathered to buy Hyundai NFTs.