IKEA Kreativ is an MR service that enables users to preview interior design products, such as desks, chairs, and lamps, as augmented visualizations a buyer can place in a real-world environment.
IKEA’s service lets buyers see how an item will appear in their home with accurate light and shadow simulation. A buyer can also place a digital product and edit its placement with rotating, stacking, and hanging options.
Additionally, users can place a digital IKEA product in one of 50+ pre-made virtual showrooms. The MR virtual showrooms give potential buyers tools to create a personalized digital dream home with a wide-angle lens point of view and scale accurate MR assets. IKEA provides buyers with fully, partly and un-furnished MR virtual showrooms.
Brian Totty, the CEO and Founder of Geomagical Labs, added:
"We’re working hard to help people imagine a better life at home, by fusing real technology advancements with fun and magical user experiences. We are super excited to share our first products and look forward to making these capabilities even more helpful and awesome in the years to come."
IKEA designed Kreativ as a cross-platform solution, meaning the service works across phones, tablets, and personal computers.
IKEA Kreativ employs LiDAR scanner technology to power the service, reserving the solution for iOS devices, like the iPhone and iPad. Interested buyers can access the application via the Apple App Store.
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