British unicorn Improbable has sharpened its metaverse focus with the launch of a new think tank.
Dubbed the Metaverse Society, the think tank will explore the social and economic impacts of the nascent tech. Improbable told TNW that it wants to develop use cases, clarify misconceptions, and reduce risks associated with the metaverse.
“We want to contribute to ensuring the metaverse holds its promise of being a network of meaning that unlocks creativity, social interaction, and economic opportunities, free from gatekeepers,” said Herman Narula, Improbable’s founder and CEO.
“The convergence of AI, metaverse, and blockchain technologies offers a unique moment to shape a space where communities, content developers and brands can re-imagine engagement, loyalty, and culture. We need to bring together key players and address the misconceptions around the metaverse.”
Improbable plans to present a detailed program of Metaverse Society activities at the end of June.
To kick things off, the company is bringing its own research portfolio to the think tank. This includes studies of potential metaverse sectors, a report on European regulation — and a new research memo that offers clues on Improbable’s evolving strategy.
“WITHOUT BLOCKCHAIN-BASED SOLUTIONS, THE METAVERSE IS NOT POSSIBLE.
The new memo emphasises the value of blockchain in making the metaverse decentralized, interoperable, and monetisable.
“The metaverse will rely heavily on blockchain technology, particularly in terms of economic activity… Without blockchain-based solutions, the metaverse is not possible,” write the authors.