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Siemens plans to invest about one billion Euros in Germany, including about 500 million Euros in a new technology campus in Erlangen. The campus will be the center for technology activities related to the Industrial Metaverse. The investments are part of Siemens AG's global investment strategy. A total of two billion euros will be invested in Europe, the United States, China and Southeast Asia.
Although the hype surrounding the virtual, photorealistic, physics-based replication of the real world has died down somewhat, many large corporations are still working on the Industrial Metaverse. Recently, Microsoft, despite previous job cuts, declared its commitment to the industrial metaverse. The US giant is developing tools for data management, digital twins and collaboration. Its best-known applications and platforms include Teams and Azure, as well as the Hololens 2 mixed reality headset. Siemens also sees the industrial Metaverse as an important tool for future developments. “Together with our partners, we are developing new digital technologies in the Metaverse and revolutionizing the way we produce in the future – much more efficiently, flexibly and sustainably,” says Roland Busch, CEO of Siemens AG. The new campus in Erlangen will serve as a central location for research and development, as well as a production center for the Industrial Metaverse. State-of-the-art technologies and artificial intelligence will be used to create flexible and sustainable high-tech production models. (...) The campus, which will cover an area of approximately 200,000 square meters, will be built according to the highest sustainability criteria. Together with the city of Erlangen, Siemens plans to use innovative energy infrastructure, green energy supply and energy storage. Source
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