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Metaverse News Europe


Sony partners with Manchester City for Metaverse Football experience

1/13/2023

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The English football club, Manchester City, is gearing up to enter the metaverse in partnership with the Japanese tech giant, Sony Corporation. The two companies are calling this experience a ‘Proof of Concept’ (PoC), which will offer fans the chance to participate in activities with their own custom avatars at a simulated Etihad Stadium.


Sony Global made the announcement, along with a brief glimpse of the metaverse experience at the Consumer Electronics Show (CES) 2023. Avatars, 3D images, and “other expressions unique to the metaverse” will allow players to communicate “in a new way,” Sony’s senior product planner Nami Iwamoto said during the tech giant’s CES 2023 keynote.

Contextually, the partnership between Sony and Manchester City was initially announced in November 2021. Both companies described the work as a Proof-of-Concept and used the term “metaverse” at the time. However, a year later, it still isn’t completely clear when the fans will be able to use it or how it will enhance their connection with the fans.

​Full story here


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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022