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Metaverse News Europe


Sony partners with Manchester City for Metaverse Football experience

1/13/2023

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The English football club, Manchester City, is gearing up to enter the metaverse in partnership with the Japanese tech giant, Sony Corporation. The two companies are calling this experience a ‘Proof of Concept’ (PoC), which will offer fans the chance to participate in activities with their own custom avatars at a simulated Etihad Stadium.


Sony Global made the announcement, along with a brief glimpse of the metaverse experience at the Consumer Electronics Show (CES) 2023. Avatars, 3D images, and “other expressions unique to the metaverse” will allow players to communicate “in a new way,” Sony’s senior product planner Nami Iwamoto said during the tech giant’s CES 2023 keynote.

Contextually, the partnership between Sony and Manchester City was initially announced in November 2021. Both companies described the work as a Proof-of-Concept and used the term “metaverse” at the time. However, a year later, it still isn’t completely clear when the fans will be able to use it or how it will enhance their connection with the fans.

​Full story here


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  • Home
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • Investors-ScaleUps Matchmaking
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Exhibitors
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • 2022 Summit&Awards
    • Photos 2022
    • Agenda 2022
    • Videos 2022
  • Contact