Sony partners with Manchester City for Metaverse Football experience

The English football club, Manchester City, is gearing up to enter the metaverse in partnership with the Japanese tech giant, Sony Corporation. The two companies are calling this experience a ‘Proof of Concept’ (PoC), which will offer fans the chance to participate in activities with their own custom avatars at a simulated Etihad Stadium.


Sony Global made the announcement, along with a brief glimpse of the metaverse experience at the Consumer Electronics Show (CES) 2023. Avatars, 3D images, and “other expressions unique to the metaverse” will allow players to communicate “in a new way,” Sony’s senior product planner Nami Iwamoto said during the tech giant’s CES 2023 keynote.

Contextually, the partnership between Sony and Manchester City was initially announced in November 2021. Both companies described the work as a Proof-of-Concept and used the term “metaverse” at the time. However, a year later, it still isn’t completely clear when the fans will be able to use it or how it will enhance their connection with the fans.

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