LOS ANGELES & SEOUL, KOREA — Creative technology company Giantstep provided a series of VFX and animation shots for K-Pop group aespa’s music video for “Savage,” their first mini album. The music video surpassed 100 million views in 17 days when released.
Continuing the fictional lore of the all-girl group and their calling to defeat the villain, Black Mamba, “Savage” tells the story of how aespa met nævis, an AI character who helps the avatars of aespa appear in the real world.
Bringing K-Pop to the metaverse, SM Entertainment conceived the group to transcend the real and virtual worlds through a variety of live and digital experiences. The music video blends these worlds as aespa performs in dynamic and colorful CG environments.