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Metaverse News Europe


Kellogg’s and Poptarts Enter Metaverse for First Time

11/20/2022

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Kellogg’s has entered the metaverse for the first time in Europe with its own Pop Tarts characters for the popular NFT-based game Blankos Block Party.
Blankos Block Party is an open-world multiplayer game with millions of players worldwide. It is styled like a giant party, with a focus on custom art and design, building, exploration and curating your collection of unique and rare ‘Blanko’ characters. 
To support its first brand campaign in the UK for 20 years the company’s Pop Tarts brand has partnered with Mythical Games to create a set of NFTs within the game including Popified Blanko characters called Hip Pop, Punk Pop and Glam Pop that are both collectable and tradeable.
Click here to view the activation in action.
By entering this virtual world with NFT characters, Pop-Tarts is aiming to drive engagement with Gen Z consumers aged 18-24 who are less familiar with the brand. Gaming is a key passion point for Gen Z and Blankos Block Party encourages individuality, self-expression and fun – qualities that are at the heart of Pop-Tarts’ new creative platform, ‘Get Popified’. The metaverse activation is running alongside other brand campaign activities in the UK. 
The activation, which was overseen by dentsu UK&I, with both DENTSU CREATIVE and Carat – Kellogg's UK media agency working together, is the first metaverse campaign by a Kellogg’s brand in Europe. 

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  • Home
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • Investors-ScaleUps Matchmaking
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Exhibitors
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • 2022 Summit&Awards
    • Photos 2022
    • Agenda 2022
    • Videos 2022
  • Contact