Kickers UK launches ‘Back to School’ campaign in the metaverse

 Kickers UK has announced a reinvention of traditional ‘back to school’ marketing, with a campaign that aims to nurture children’s self expression and creativity using the Roblox metaverse. 
The month-long activation introduces playful branding and cosmetics to popular games on Roblox – the metaverse gaming platform which boasts 54 million daily players. Featuring partnerships with top influencers and a live streamed esports event, the first half of the month has been dedicated to a ‘back to school’ theme; before transforming into a ‘summer festival’ celebration from the 25th of August. 
Kickers footwear and branding has been embedded into Fashion Famous and Shoe Simulator – leading fashion-related games which attract millions of plays each month. Kickers footwear merchandise is available to try on in both games, which are part of Dubit’s Metaverse Gaming Network. Players of other games who are interested in footwear and fashion will be given the option to teleport to the Kickers events through Dubit’s portal network.
Announcing the campaign, Simon Breckon, Brand Director at Kickers UK, said: “Fashion and back-to-school has always been synonymous with Kickers and this year we wanted to take it one step further. Looking at new ways to engage with our consumers, we wanted to be at the heart of where children in the metaverse were socialising by creating an activity that allowed them to be self-expressive and creative.”

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