European Metaverse Summit & Awards
  • Home
  • Photos 2022
    • Videos 2022
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • Contact
GET TICKETS

Metaverse News Europe


Kickers UK launches ‘Back to School’ campaign in the metaverse

8/28/2022

0 Comments

 
 Kickers UK has announced a reinvention of traditional ‘back to school’ marketing, with a campaign that aims to nurture children’s self expression and creativity using the Roblox metaverse. 
The month-long activation introduces playful branding and cosmetics to popular games on Roblox – the metaverse gaming platform which boasts 54 million daily players. Featuring partnerships with top influencers and a live streamed esports event, the first half of the month has been dedicated to a ‘back to school’ theme; before transforming into a ‘summer festival’ celebration from the 25th of August. 
Kickers footwear and branding has been embedded into Fashion Famous and Shoe Simulator – leading fashion-related games which attract millions of plays each month. Kickers footwear merchandise is available to try on in both games, which are part of Dubit’s Metaverse Gaming Network. Players of other games who are interested in footwear and fashion will be given the option to teleport to the Kickers events through Dubit’s portal network.
Announcing the campaign, Simon Breckon, Brand Director at Kickers UK, said: “Fashion and back-to-school has always been synonymous with Kickers and this year we wanted to take it one step further. Looking at new ways to engage with our consumers, we wanted to be at the heart of where children in the metaverse were socialising by creating an activity that allowed them to be self-expressive and creative.”

Full story here

0 Comments



Leave a Reply.

NOMINATE YOUR COMPANY NOW
103 Companies Short-Listed in 20 ​Categories
  • Top Debut in Metaverse
  • Top European Metaverse
  • Top VC/Accelerator/Incubator
  • Top Blockchain Developer Services Provider
  • Top Blockchain Game of the Year
  • Top CVC Partner for Web 3.0/Metaverse
  • Top Corporate Partnership
  • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
  • Top Avatar Design, Digital-Twin, or Identity Company
  • Top Cloud, Enterprise or Technology Partner
  • Top Partner for establishing early-stage presence in Metaverse
  • Most Innovative NFT Project
  • Top 3D Design Firm for Metaverse
  • Top Global City for Web 3.0/Metaverse Ecosystem
  • Top Fashion or Consumer Brand Initiative
  • Top Sports, or Events, Brand Initiative
  • Top B2B or Industrial Initiative in Metaverse
  • Top Wallet, or Digital Payment, ecosystem
  • Most Exciting StartUp or Early-stage Company
  • Top XR/AR/VR Firm for Metaverse
  • Top Consumer Hardware or Interface for Metaverse/Web 3.0

Newsletter - European Metaverse News



SUBSCRIBE

  • Subscribe to European Metaverse News
  • SUBSCRIBE HERE
Agenda Jury Venue Tickets FAQs Contact

©  2022 CEE BUSINESS MEDIA 

Company

Agenda
Jury
Venue

Support

Tickets
FAQs
Contact
©  2022 CEE BUSINESS MEDIA 
  • Home
  • Photos 2022
    • Videos 2022
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • Contact