The global cryptocurrency exchangeKuCoin announced an official partnership with Ertha, a metaverse with mass-market appeal, to jointly launch an Immersive Metaverse Office with official opening on July 28, 2022, which is another step for KuCoin to expand its reach in Metaverse. As a pioneer in this industry, KuCoin has already put its footprints into the Metaverse last year. The cooperation marks a significant move for both parties. For Ertha, it is the first successful integration of a real-world brand into their Metaverse; For KuCoin, it accelerates its progress towards becoming the most metaverse-friendly crypto exchange. With the partnership in effect, players who log in to Ertha’s Early Beta will be greeted by a state-of-the-art and fully-functional KuCoin office which supports players to stop by to browse live market charts and begin trading within seconds! Ertha’s Beta is open to all and has given players a closer look at its gameplay mechanics and role-playing systems. In addition to exploring a large metropolitan area, Ertha recently launched the character creation tool that opened up a host of exciting options for players who want to create a metaverse-ready identity.