The language learning app’s persistent green owl will continue to nudge learners to take their lesson, but this time, in virtual reality.
After its mascot achieved meme status, Duolingo has made its official foray into the metaverse. The popular app is encouraging game developers to create their own language learning content in blockchain-powered virtual world Decentraland and online gaming platform Roblox.
The brand noticed that Roblox players had created their own Duolingo-themed games and avatars in the emerging virtual space, its gameplay footage accruing millions of views on YouTube. In partnership with digital marketing firm MediaMonks, Duolingo responded by launching a game jam where developers can submit their games to be featured in its virtual space. So far, the brand has selected about two dozen developer-created games to be featured in Duolingo’s space.
The currency earned in-game can be used to buy virtual Duo-branded merch, including backpacks, hats, bodysuits and masks.
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