Laura Mercier partners with Obsess with first virtual "World of Beauty"

Laura Mercier is stepping into the Metaverse. Founded by world-renowned makeup artist and pioneer of the Flawless Face, Laura Mercier has partnered with industry-leading experiential e-commerce platform, Obsess, to launch its debut virtual store, World of Beauty, now live.

The World of Laura Mercier is the brand's first step into a virtually experiential e-commerce presence, offering an immersive and interactive online shopping experience. According to Obsess, one in four consumers have shopped in a virtual store and of those, 70% made a purchase while shopping.

"This is an exciting time for our consumers to explore Laura Mercier through a new, digitalized lens, that offers an immersion into the brand and its history. The dynamic shopping experience provides consumers with the opportunity to play, discover, test and trial products, while telling the rich story of this iconic brand," said Diane Kim, Global Brand President of Laura Mercier.

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