Given the ability of the metaverse and non-fungible tokens (NFTs) to offer new and interactive avenues for companies to connect with consumers, more firms continue to warm to the sector with the intent to launch different products. Electronics giant LG is now the latest company to focus on the metaverse by filing non-fungible tokens (NFT) trademarks for its LG ART LAB. The trademark application was shared in a tweet by licensed trademark attorney Michael Kondoudis on July 19. The NFT application filed on July 14 indicates that LG plans to offer T.V. software for issuing and trading NFTs, software for NFT and crypto transactions, digital token brokerage, and wealth management. According to the application before the United States Patent and Trademark Office (USPTO), LG also plans to provide e-wallet payment services and software for exchanging electronic money in the metaverse.