Italy’s Serie A is broadcasting a soccer match live in the Metaverse for the first time. What does the soccer league expect from this project?
The pandemic has pushed virtual events: Many social gatherings or entire trade shows now take place on online platforms or sometimes even in virtual reality. In the future, the way we consume live sports could also change. Italy’s Serie A soccer league led the way over the weekend, broadcasting its first game in the Metaverse. In this case, the league defines the Metaverse as the browser-based 3D avatar platform “The Nemesis” (see below).
Live sports as the Next Big Thing in the Metaverse? Mark Zuckerberg presented numerous examples of what the Metaverse could look like in the future in his spot for Facebook’s name change to Meta. Imaginative avatars meeting on social VR platforms, playing together or going to virtual events.
Virtual live concerts have been around for years. A recent example is Meta’s immersive Foo Fighters concert after this year’s Superbowl. Although it flopped, particularly due to technical shortcomings, it nevertheless showed a broad audience what immersive events could look like in the future with a little more attention to detail and better technology. The Italian professional league Serie A is now trying live soccer.
Innovation is important for soccer, says Serie A president The first Metaverse match was between the table-toppers AC Milan and Fiorentina. Two illustrious names and always a prestigious duel in Italy, even if it doesn’t come close to the great duels between the Milan Rossoneri and Juventus or Internazionale.