Lockwood Publishing, the British metaverse game company behind Avakin Life, is sponsoring the New Codes digital fashion summit. That comes just after Lockwood‘s support for PlanetPlay, which in turn is supporting projects such as eco-friendly stoves for the developing world.
New Codes is a digital fashion event focused on new horizons in fashion innovation. The two-day summit will take place on October 30 to October 31 at the Royal Institution in London’s Mayfair. It’s part of a series of partnerships Lockwood is creating to expand its user base. And it’s a sign that the idea of the metaverse lives on in fashion even though the metaverse hype has died down.
Avakin Life is celebrating its tenth year as a live “mobile metaverse” in December, has garnered a global community of over 200 million downloads and 1.3 million daily active users. The game allows players to design their avatars using a vast array of virtual items and accessories, including real-world brands. It provides a platform for users to explore, create, and connect with others in a dynamic virtual world. Lockwood previously was the developer behind much of Sony’s PlayStation Home virtual world, which was an early attempt at establishing a metaverse.
A catwalk in Avakin Life.
Lockwood CEO Halli Bjornsson will join Social Signals: Avatars & Digital Society, a panel at the event, alongside industry leaders, visionaries, and creatives. Other notable speakers at New Codes include Oliver Yonchev, CEO of Flight Story; Lucy Yeomans, co-chair of Drest; Marco Marchesi, CTO of The Fabricant; Lisa Cameron, chair of the All-Party Parliamentary Group for Textiles & Fashion; and Scott Walton, head of global business development for Kornit Digital.
Nicole Kane, Lockwood Publishing’s digital & AI fashion designer and a member of the Metaverse Fashion Council, said in a statement, “Fashion in Avakin Life is the primary expression of individuality and identity exploration, and AI innovation coupled with user-generated content is powering the next stage of this evolution.”
Lockwood Publishing is based in Nottingham, United Kingdom, with additional studios in Newcastle, Lisbon, and Vilnius.