Lovehoney launches sexual wellness store in the Metaverse

Sexual wellness brand Lovehoney is launching the world’s first sexual wellness pop-up space in the metaverse.
Lovehoney is using the pop-up store to explore the possibilities that the Metaverse offers for retailers as well as customers.
Hosted on Decentraland, the space spans four floors and offers a full, immersive brand and product experience.
The virtual store includes educational videos, workshops, a dance floor showcasing the new music-activated product collection “Juno” and an erotic NFT art exhibition and auction.
“Even though we’ve made progress over the last twenty years, when it comes to sexuality and the way we treat the topic in society, there is still a long way to go,” Lovehoney head of sexual empowerment Johanna Rief said.
For Lovehoney, the metaverse offers an “anonymous place for people to explore sexual wellness products and content around the topic of sexuality.”
“In a world where ‘big tech’ is silencing sexual wellness brands, with regulations on Instagram and Google becoming more and more tight, it’s exciting for us to launch an experience like this pop-up space.”

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