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The company has shifted focus to become a metaverse advertising and tech firm amid a spike in demand.
Metaverse advertising and tech firm Luna Market has rebranded to Insomnia Labs to reflect increasing demand for its web3 branding. Major companies such as Under Armour, Curry Brands, WPP, and L’Oreal have trusted the New York, NY-based metaverse firm founded by young entrepreneurs. The company’s interoperable and utility-based non-fungible tokens (NFTs) have led to collaborations with brands such as Curry Brands and Under Armour for a commemorative Stephen Curry digital collectable for the 2022 National Basketball Association (NBA) Playoffs. Work on the NFT earned Insomnia Labs the Grand Prix Awards for Best Use of a Multi-Platform Campaign at the New York Festivals Advertising Awards. The 2022 Cannes Lions Festival also awarded the enterprise Gold in the Social & Influencer for “The First Meta Sneaker”. Insomnia Labs now plans to expand its solutions to boost its advertising and technology solutions as additional brands migrate to the Metaverse. The firm will offer its proprietary in-house solutions, strategies, and creative content, allowing brands to leverage web3 with NFTs, decentralised autonomous organisations (DAOs), and the Metaverse. Insomnia Labs recently received $1.5 million in funding from Polygon, Animoca Brands, HBJ Investments, Eden Ventures, Concept Art House, and other investors. Billy Huang, Chief Executive and Co-Founder of Insomnia Labs, said, “From tactical activations to year-long partnerships, we work tirelessly to embed culture and identity to our campaigns. We pride ourselves on knowing the latest web3 technologies and trends, and use that expertise to help top brands deliver award-winning, high-growth campaigns in the metaverse” Full story here
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