In celebration of the 96th Macy’s Thanksgiving Day Parade®, the world-famous holiday event will host five NFT projects that will see a winning design made into a Macy’s Parade balloon for the 2023 holiday spectacle
Launching on the OnCyber metaverse, the experience can be accessed via desktop and mobile on macys.com/NFT The Macy’s Thanksgiving Day Parade®, the nation’s most beloved holiday event, returns to the web3 virtual world this holiday season with a brand-new Parade experience that includes virtual galleries from five NFT projects and will give fans the power to select the first-ever NFT (Non-Fungible Token) Macy’s Parade balloon. (Photo: Business Wire) he Macy’s Thanksgiving Day Parade®, the nation’s most beloved holiday event, returns to the web3 virtual world this holiday season with a brand-new Parade experience that will give fans the power to select the first-ever NFT (Non-Fungible Token) Macy’s Parade balloon. In celebration of its 96th march, the magic of the Macy’s Parade can be experienced as a virtual Parade in the metaverse and will include virtual galleries from five NFT projects and the opportunity for fans to vote for their favorite creators, helping one of their designs come life as its transformed into high-flying form in next year’s Macy’s Parade. “As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community” “As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community,” said Will Coss, executive producer of Macy’s Thanksgiving Day Parade. “Our genesis collection of Parade NFT’s last year was so successful that we wanted to give our digital community the opportunity to select a native NFT design to be transformed into a real-world Macy’s Parade balloon, while also creating an opportunity to raise critical funds for our partner Big Brothers Big Sisters of America.” Full story here
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