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Metaverse News Europe


Manchester City’s Third Kit Takes Football to the Metaverse

8/8/2022

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Following the release of Manchester City’s home jersey that pays homage to the club’s legendary striker Colin Bell, PUMA and the current Premier League champions have just presented their official third kit ahead of the new campaign.
The new jersey is City’s first-ever Metaverse kit launch and was unveiled for the first time on Roblox, allowing players to explore and interact with the new kit in the PUMA and Land of Games experience. Now, the new strip is being presented on players and is inspired by Manchester’s distinct and historic street art. Arriving in a spray-paint-effect “Fizzy Light” and “Parisian Night” color palette, the shirt features a hooped design and drawings based on the Manchester Worker Bee, the symbol of Mancunian heritage that represents the working class roots of the city.
For the first two weeks of the kit launch, players who compete and win in the game Football Rush in PUMA and the Land of Games can download a free digital version of the jersey. All other visitors also have the chance to purchase the digital kit in the PUMA gear store on Roblox.
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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022