The other shoe has finally dropped in the mystery of just what the hell the UFC was thinking when they closed the doors of their Apex facility to media and the public for UFC Fight Night: Dern vs. Yan earlier this October. The basic motivations behind the decision became clear on the night of the event itself, when—despite heavy denials in the days prior—Facebook CEO Mark Zuckerberg was spotted sitting cageside as one of a very select few people in attendance. Whether one of the world’s richest men had, in fact, rented out the whole event like a it was a laser-tag birthday party or the UFC had simply decided to gift him with sole occupancy was purely pedantic. Whatever the case, the Endeavor-owned fight promotion had given itself over to one high profile guest. Now we know why.
The UFC announced on Thursday, October 13th, that they have officially partnered with Zuckerberg’s Meta company to deliver on-demand VR MMA events. In the near future fans will be able to access VR feeds of MMA cards on the Fight Pass platform (h/t MMA Fighting). “We are excited to offer an unprecedented level of engagement for Fight Pass subscribers and MMA fans around the world by producing a live MMA event in virtual reality,” Crowley Sullivan, Fight Pass vice president and general manager is quoted as saying. “With Meta providing the VR platform and YBVR lending their production expertise, we’re confident this will be a great experience for fight fans.” Full story here