Marketing in the Metaverse: lessons from SBC Summit Barcelona

In 2006, an online gaming platform known as Roblox was released, its interactivity and immersive features have gone on to become the blueprint for what developing metaverse creators strive to emulate. 
The game was a heavy case study during an SBC Summit Barcelona panel, where a host of panellists within the meta industry identified the platform when offered the question, ‘how to market within the metaverse’, opened up a treasure trove of opportunities the metaverse can play in a plethora of varying industries. 
“Roblox has approximately 250m unique people every month, the latest count is 57m per day. Our biggest experience, for example, is that we have reached 16,500 of play time in a year. So you have a lot of reach,” said panellist Marcus Holmström, CEO of The Gang. 
Holmström and The Gang have been working on metaverse-created world games for the likes of the McClaren F1 team and NERF Strike. 
But games such as Roblox are extremely catered and targeted towards a younger demographic, where entering these metaverses are almost exclusively used for recreational fun. Holmström offers insight into a future where the metaverse can mature and grow, which has already been in motion. 

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