McLaren Automotive started cooperation with InfiniteWorld - a platform specializing in creating digital content, monetization and managing customer involvement in virtual, augmented reality - metaverse. The new partnership will enable the British manufacturer to create a more engaging experience in the digital world. McLaren will create original, non-fungible tokens (NFT). Virtual tokens (NFT) have no predetermined value, they are unique and unique. Through them, images, animations, Twitter entries and even emotions are sold. Selected NFTs of the British manufacturer will be offered with additional benefits and access to exclusive experiences intended only for buyers of the brand's cars. The metaverse will also create digital artworks featuring McLaren's super cars.