Mercedes-Benz and Microsoft collaborate to boost efficiency, resilience and sustainability in car production
"This new partnership between Microsoft and Mercedes-Benz will make our global production network more intelligent, sustainable and resilient in an era of increased geopolitical and macroeconomic challenges. The ability to predict and prevent problems in production and logistics will become a key competitive advantage as we go all electric," said Joerg Burzer, Member of the Board of Management of Mercedes-Benz Group AG, Production & Supply Chain Management.
"Mercedes-Benz' partnership with Microsoft is a testament to the power of the industrial metaverse," said Judson Althoff, executive vice president and chief commercial officer at Microsoft. "Together, we are merging the physical and digital worlds to accelerate value creation. Mercedes-Benz can simulate and refine manufacturing processes infinitely in the Microsoft Cloud before bringing them to the shop floor to enhance efficiency and minimize its environmental impact amid constant change and uncertainty."
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