Food intake in the metaverse is a bit complicated. But there are delivery services for real hunger. Convenient, then, if they respond to a Metaverse order, McDonald’s thinks and applies for the relevant patents.
Trademark attorney Josh Gerben shares on Twitter that McDonald’s has filed ten trademark applications so far around the topics of virtual restaurants, virtual goods and virtual restaurants in connection with real deliveries. It would be conceivable, for example, that you could make an appointment as an avatar at a Metaverse McDonald’s or McCafe, place a virtual order there, and then the delivery service would arrive in reality. Josh Gerben :
Think about it this way…. you are hanging out in the metaverse and get hungry. You don’t have to put down your headset. You walk into a McDonald’s and place an order. It arrives at your door a little while later.
McDonald’s and McCafe’s as virtual places to experience. According to Forbes, one reason for visiting McDonald’s in the metaverse – besides avatar meetings – could be to attend a virtual concert, for example, or to take advantage of other entertainment offerings that don’t exist in reality. NFTs can also be on the menu, according to the patents.