Karta, an award-winning metaverse studio pioneering the world of in-game experiential marketing, has secured investment from industry pioneers across the music, gaming, sports and finance worlds after a successful funding round.
Launched as a startup in 2021 by music industry veteran Tony Barnes and Fnatic’s ex-Head of Events Erik Londré, Karta makes the metaverse accessible and effective for musicians, brands and sports rights-holders.
In just two years, the studio has delivered a number of successful projects on Roblox, Fortnite and Decentraland for the likes of Amazon Music, Unilever’s Sunsilk and most recently K-pop megastar girl group TWICE.
Collectively, these campaigns have reached over 100m young people through Karta’s unique approach to creating virtual experiences, earning the startup several industry awards and a recent shortlist in the Health & Wellness category at Cannes Lion Awards, for its work with Ronald McDonald House.
Speaking on the investment, partner at GameTech Ventures Lachlan Gowrie-Smith said: “Erik, Tony and the team at Karta are building the very best brand experiences on leading gaming platforms with consistently exceptional results.
“By adopting a partnership mindset with a long-term view and a focus on rich experiences and fun for communities of fans, they are pioneering a new medium of deep engagement with consumers. With an experienced and talented team, we’re delighted to be joining their journey with this investment.”
The recent funding round also drew support from a range of other high-profile investors across gaming, sports, entertainment and finance industries including global entertainment company Toikido, CEO of Sports Loft Charlie Greenwood, chairman of UK finance Robert Wigley, Powster founder and CEO Ste Thompson and venture studio Big Ideas Group.