85% of business leaders say metaverse essential to success

Eighty five per cent of eCommerce, marketing and IT business leaders say that cutting-edge technology like the metaverse (85%) and Web 3.0 (87%) will be essential to their businesses in the next two years, helping to unlock new revenue streams and future-proof their companies.
Yet, AI topped the list with over 9-in-10 (91%) leaders viewing it as crucial to their firms’ success. It also ranked as the technology companies were most comfortable working with, and 94% go as far to say that their companies were already well equipped to harness the technology; over half (51%) of those surveyed had already implemented some form of AI, with a third (33%) saying it was in the works.
The Disruptive Technologies research, conducted by Wunderman Thompson Commerce & Technology surveyed IT, eCommerce & marketing leaders in the UK, US and China, and found that 92% of respondents had already adopted or were in the process of implementing at least one of the six leading disruptive technologies: AI, Web 3.0, the metaverse, blockchain, decentralised identity technology and extended reality. Web 3.0 (70%) and the metaverse (65%) in particular continued to be heralded as revolutionary by leaders.

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