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Metaverse News Europe


85% of business leaders say metaverse essential to success

7/20/2022

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Eighty five per cent of eCommerce, marketing and IT business leaders say that cutting-edge technology like the metaverse (85%) and Web 3.0 (87%) will be essential to their businesses in the next two years, helping to unlock new revenue streams and future-proof their companies.
Yet, AI topped the list with over 9-in-10 (91%) leaders viewing it as crucial to their firms’ success. It also ranked as the technology companies were most comfortable working with, and 94% go as far to say that their companies were already well equipped to harness the technology; over half (51%) of those surveyed had already implemented some form of AI, with a third (33%) saying it was in the works.
The Disruptive Technologies research, conducted by Wunderman Thompson Commerce & Technology surveyed IT, eCommerce & marketing leaders in the UK, US and China, and found that 92% of respondents had already adopted or were in the process of implementing at least one of the six leading disruptive technologies: AI, Web 3.0, the metaverse, blockchain, decentralised identity technology and extended reality. Web 3.0 (70%) and the metaverse (65%) in particular continued to be heralded as revolutionary by leaders.

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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022