The Kingdom of Saudi Arabia is a bubbling beaker of Arabian tradition mixed with science-bending futurism – with megacity Neom spearheading the change.
From its technological verve to its sustainability ambitions, it’s clear that Neom is firmly in charge of its own narrative, with robotic avatars and holograms ready to become part of everyday life.
Emerging from stark desert splendour, the 26,500 kilometre square site will extend 460 kilometres along the coast of the Red Sea in the Tabuk Province of Saudi Arabia, providing a self-sufficient residential haven powered entirely by renewable energy.
“Interwoven with nature, and advanced by technology, Neom is pioneering a new way of living and new ways to travel,” says Head of Tourism at Neom, Andrew McEvoy.
It is our ambition to be the world’s most appealing yet sustainable destination and bring imagination and flair back into travel, said Andrew McEvoy Head of Tourism at Neom
The $500 billion (€480 billion) smart city aims to attract five million visitors by 2030 and the first hotels are scheduled to open in 2024, though according to McEvoy, the development will never end on what is “perhaps the most ambitious project in the world”.
Trojena is located 50 kilometres from the Gulf of Aqaba coast surrounded by the pristine ranges of the Sarawat Mountains, with elevations ranging from 1,500 metres to 2,600 metres.
Technology and sustainability: Where robots and humans live in harmony
Acting as the main gateway into Trojena, The Vault will be a folded-vertical village that connects the physical and digital worlds.
“Technology and innovation are at the heart of Neom’s offerings, and Trojena is no exception,” says Williams.
The Vault will be a mesmerising futuristic destination where people, robotic avatars and holograms can co-exist, said Clark Williams,
Communications and Marketing Director at Trojena. “The Vault will be a mesmerising futuristic destination where people, robotic avatars and holograms can co-exist, interact and engage in various activities and events, bending both the physical and digital world into a one-of-its-kind metaverse."
In addition to being the main portal into Trojena's metaverse, The Vault will also offer shops, restaurants, entertainment and a public park, with sustainability at its core.
The Neom masterplan has been developed with the natural terrain in mind, with all building works designed to protect the natural features of the region.
On an operational basis, Trojena will adhere to strict decarbonisation techniques, focusing on heating and cooling systems, insulation and building materials and performance-based building energy codes.
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