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Metaverse News Europe


Netflix builds The Gray Man experience in Decentraland

8/9/2022

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Netflix has recreated The Gray Man experience in Decentraland to promote its new blockbuster action movie starring Chris Evans and Ryan Gosling. 
The Latin American division of Netflix partnered with Decentraland Foundation and Electric Factory to develop a virtual adventure based on the movie’s plot. Decentraland users and movie fans can participate in “The Gray Man Metaverse Mission.” Players will have to enter the maze as fast as possible. The project’s website explains the game: 
“Your mission: find the fountain in the maze and retrieve the USB with classified information, then get to the secret room to check your personal time and collect your rewards.”
Additionally, the game tests the player’s knowledge of the movie. Winners also have the opportunity to receive wearables featured in the film. For instance, Sierra Six’s jacket, which is suitable for all the needs of the Agent; Miranda’s Bob, which also includes a hairdo; and Lloyd’s Trash Stance. This will enable players to select their avatars’ wearables based on the character’s outfits in the movie. 
“There is so much opportunity that Web3 offers the world of entertainment, especially when it comes to immersive storytelling and audience engagement,” said the senior business developer at The Electric Factory, Diego Alvarez. 

Full story here

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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022