Nextech AR Solutions Corp. , offering technologies and 3D modelling services for ecommerce brands, is pleased to announce the launch of its ARitize Configurator as an upgrade to the ARitize 3D app in Shopify. To date, the ARitize 3D app for Shopify has had a 40% conversion rate with 312 downloads, and 124 merchants in paid plan subscriptions. Adoption is growing in the Shopify community for 3D models, and it is anticipated that adding the Configurator option will only accelerate merchants' adoption.
Nextech AR CEO Evan Gappelberg commented, “Over the past several years, eCommerce sales have sky-rocketed on Shopify and Amazon. Customers are shopping more online and making more purchases online than ever before in new categories like furniture due to 3D models and AR. In my opinion, it is only a matter of time before all brands and businesses will need to shift and embrace new 3D modelling technologies to gain an edge over the competition. Brands must invest in 3D models, or they will risk being left behind by their competitors.” He continues, “We are seeing strong momentum in our business and are working with the largest ecomm Prime Marketplace as well as others who have a very large appetite for 3D models. We have what I believe is the highest-quality AI-powered 3D modelling and configuration technology that’s now available on Shopify which is another major ecommerce merchant platform.”
ARitize Configurator allows eCommerce sites to display multiple product variations from only one 3D model, which is all that’s needed to lay the groundwork for an extended product portfolio. With a single 3D model acting as the base, the Company’s technology has made it easy to swap and display all product options and customizations. Customers have the ability to interchange colors, parts, materials and textures in real-time 3D to suit their personal preferences. With the augmented reality feature, customers can also place the customized high quality 3D product in their home or desired location, to see how the product would look in their space. This allows customers to see customized products from every angle and position them appropriately prior to purchasing, leading to better purchasing decisions and greater buying confidence. This provides an exciting, immersive shopping experience that keeps customers more engaged, better informed, which has shown to generate up to a 94% increase in conversions and a 40% reduction in returns.1