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Metaverse News Europe


Nike records nearly 7 million visitors to its metaverse store

8/30/2022

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Nearly seven million people have visited Nikeland, the sportswear giant’s metaverse offering, five months after it opened.
According to the brand, 6.7 million people from 224 countries have visited the online space and taken part in online games while trying on virtual products.
In Nike’s Q3 earnings call, chief executive and president Jack Donahue explained that company had actively driving customers towards the online space.
“During NBA All-Star Week, LeBron James visited Nikeland on Roblox to inspire its community towards physical movement in play,” he said.
“On the Nikeland court, LeBron coached and engaged with players, and participants were rewarded for physical gameplay with the ability to unlock virtual products.

“We plan to continue driving energy there with virtual products like LeBron 19 styles special to Roblox.”

Donahue also acknowledged the company’s key revenue strategy for the metaverse is branded NFTs (non-fungible tokens).

Nike acquired digital collectibles agency RTFKT in December last year.

“With Nike Virtual Studios, our vision is to take our best-in-class experiences in digital and build web3 products and experiences to scale this community so that Nike and our members can create, share and benefit together,” Donahue added.

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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022