Ericsson’s consumer study: 5G already paving the path

As 5G uptake in many parts of the world bridges the milestone from early adopters to mass adoption, major new Ericsson research the global study of its kind to date underlines consumers’ growing commitment to 5G and their expectations on next-generation uses cases.

Called 5G: The Next Wave, the Ericsson ConsumerLab report addresses the impact 5G has had on early adopter consumers since launching in various countries, as well as gauging the intention of non-5G subscribers to take up the technology and their related expectations. The report forecasts that at least 30% of smartphone users intend to take up a 5G subscription within the next year.

The mix of Ericsson tracking data covering 5G launches since 2019, and the new consumer survey, has enabled Ericsson ConsumerLab to identify six key trends impacting the next wave of 5G adoption.

The report covers the behavioral changes triggered by the bundling of digital services into 5G plans by communications service providers particularly the increased use of enhanced video and augmented reality (AR) apps.

​The report also addresses the speed of mainstream 5G adoption, whether consumer demands are being met, and 5G-related changes in smartphone behavior and their impact on network traffic. 

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