Odore, a London, UK-based customer engagement platform empowering direct-to-consumer (D2C) brands to streamline their marketing efforts, raised $5m in Seed funding.
The round was led by Fuel Ventures with participation from existing investors.
Launched in 2020 by co-founders Armaan Mehta and Karan Gupta, both graduates of London School of Economics, Odore provides a preferred customer engagement platform for D2C brands. It drives brand effectiveness in customer acquisition and engagement across various online channels. Integrating data analytics with superior UX, Odore makes brand-customer interactions more personalised, meaningful, and impactful. The platform offers a range of products that enable brands to create engaging online experiences, centralise operations, and bridge physical and digital marketing efforts through product sampling, metaverse campaigns and cross channel digital activations.
The platform’s Design Studio empowers brands to create online experiences (e.g landing pages and emails) via a drag and drop builder. An Integration Hub offers connections with several social channels, publishers, and retailers, reducing data fragmentation and centralising operations. Advanced CRM solutions equip brands with tools for nurturing and retargeting customers, fostering brand-customer relationships and enhancing customer lifetime value.
Odore already counts the entire L’Oreal Group (including the likes of Armani, Lancome, YSL, etc.), Dior, LVMH, Shiseido, and others among its clients.