The growth of cryptocurrencies and the metaverse concept has provided traditional finance companies an opportunity to scale their operations and meet consumer demands. In this line, financial services giant Visa (NYSE: V) is the latest entity to express interest in the metaverse, hoping to offer services in the virtual world. In particular, the company filed two metaverse trademarks on October 22, with plans to manage digital and cryptocurrency transactions, cryptocurrency wallets, non-fungible tokens (NFTs), and digital currency, among others. The trademark filed before the United States Patent and Trademark Office (USPTO) was revealed by licensed trademark attorney Michael Kondoudis in a tweet on October 27.
Furthermore, if the application is approved, Visa will also offer software for managing digital transactions and auditing cryptocurrencies. At the same time, the payment giant seeks to provide virtual environments to facilitate interaction for recreational, leisure, and entertainment.