AdNews Melbourne L!VE will unpack how the media, marketing and advertising industry is tackling the rise of the metaverse.
‘Metaverse: The Next Ad Frontier’ will be staged at The Arts Centre in Melbourne on August 31, 2022.
You can register to attend here.
As the first grand slam in the world to enter the metaverse, Melbourne’s iconic Australian Open will be among the keynote case studies for the half-day conference.
Tennis Australia metaverse and NFT manager Ridley Plummer will reveal the Cannes Lions-award winning project, while Penfolds CMO Kristy Keyte will join a marketer’s panel discussion around the rise of NFTs.
Thinkerbell co-founder Adam Ferrier, Meta Australia director of marketing Alexandra Sloane and Dentsu Solutions CEO Chris Bower will also join a lineup of presenters and panellists on the day.
AdNews publisher Assia Benmedjdoub said the event will aim to address industry questions around Web 3.0.
Full story here