Philips Norelco creates interactive metaverse experience on Roblox

Philips Norelco recently launched "Shavetopia" – an interactive hub on Roblox that gives users the ability to choose from a variety of avatar facial hairstyles. This venture on Roblox, a global platform connecting over 50 million people daily through shared immersive experiences, helps extend the men's grooming brand and important social causes it supports to the metaverse.

Through November 30th, 2022, everyone – regardless of gender identity or ability to grow a moustache – is encouraged to participate in Movember virtually by purchasing one of Movember's facial hairstyles in the Avatar Marketplace for their Roblox avatar. Users can view and try on facial hairstyles in Shavetopia before purchasing for their avatars.
"Shavetopia" provides a 3D online space for Roblox visitors to try virtual hairstyles, play mini-games and spend time with friends and family as they try out new looks to embrace a new sense of virtual identity. Each game will feature unique Philips Norelco power-ups, which provide the opportunity for Roblox community members to wear their selected facial hairstyles and gain unique bonuses. Shavetopia has portals to three fan favorite experiences on Roblox: Retail Tycoon 2, Emergency Response: Liberty County, and Tower Defense Simulator.
"With our purpose of improving people's lives at the forefront of everything we do, Philips is taking our philanthropic efforts into exciting new territory by applying that purpose to self-expression and confidence in both the real world and virtual worlds," said Rafael Viestel da Silva, Philips Grooming and Beauty Marketing Director. "We're excited to extend our partnership with Movember to Roblox, with shared goals of empowerment and working together for social good."
Full story here