PixelMax Builds Alder Hey Hospital Metaverse

The immersive world aims to empower child patients with confidence ahead of key hospital visits.

Event technology service firm PixelMax has developed a bespoke metaverse for Alder Hey Children’s Hospital, the company announced last week.
The new immersive environment aims to reassure child patients ahead of their radiology visits, namely in an effort to reduce delayed and cancelled appointments, the company explained.
Citing figures from the National Health Service (NHS), PixelMax said missed appointments cost healthcare services £162 million and waste roughly 40 hours of clinical time each month, reducing treatment availability for patients.
According to the Manchester-based firm, the 3D replica of the radiology department will provide users with immersive experiences, where patients can view and interact with specialist devices such as virtual badges, X-Ray machines, magnetic resonance imaging (MRI) scanners, and other tools.
The department replica is one of many experiences added to ALDERPLAY, the hospital’s digital playground designed for child patients. The interactive world aims to familiarise, distract, and reward children using the platform and is accessible via a weblink across devices.
Andy Sands, Co-Founder of PixelMax, said in a statement that the project with Alder Hey would demonstrate his company’s commitment to innovating technologies to improve healthcare experiences.
The executive of the NHS Innovation Scout added, “This project with Alder Hey really exemplifies that spirit. By crafting our bespoke, interactive 3D world, we hope that visiting the hospital will become a lot less of a daunting prospect for young patients and their families”

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