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Metaverse News Europe


Flickplay raises $5 million for AR collectibles for retailers

5/17/2022

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Partnering with fashion retailer JapanLA and city organizations like Downtown Santa Monica Inc. across the U.S., the Flickpay app is aiming to bring a digital collectible metaverse to the real world through AR. Partners in Europe are coming next year.
While purely digital experiences have been touted as the future, the possibilities around AR that overlays the current physical landscape could prove to be more interesting and interactive, especially for users that are not familiar with virtual reality.

John Hanke, founder and CEO of Niantic, the company behind the biggest AR game Pokemon Go, recently said that the metaverse should encourage people to interact in real life through AR, creating new connections and expanding on thousands of years of human experience. As Meta grows in force and expands its metaverse, could AR experiences allow for a more natural way of engaging with technology?
​
Pierina Merino, founder of the AR collectibles platform Flickplay, would certainly say so. The Flickplay app works on the premise of online personas, flanked by collectibles that can be unlocked, shown off and sold, akin to an NFT. The platform’s interactive game map allows users to interact in real-time with digital objects owned by other people in the real world. Flickplay announced its partnership with fashion retailer JapanLA earlier this month after raising $5 million in seed funding, backed by global VC firm Lightspeed Ventures and co-led by San Francisco-based Abstract VC. 

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  • Home
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • Investors-ScaleUps Matchmaking
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Exhibitors
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • 2022 Summit&Awards
    • Photos 2022
    • Agenda 2022
    • Videos 2022
  • Contact