Revieve®, a personalized digital brand experience company, today released its new playbook, “The Complete Metaverse Playbook for Beauty Brands and Retailers”. The report defines the future of the metaverse and how companies can navigate it in the present day to maximize new opportunities in these virtual spaces. In this report, Revieve provides insights to help brands and retailers prepare and understand the foundations they should establish for the metaverse. As the future of the metaverse continues to transform how consumers interact with brands and retailers, key players in the beauty industry have integrated new technologies into their brand experience to offer virtual online stores and shopping, AI-powered personalization, and NFTs to elevate their loyalty programs.
Opportunities in the Metaverse for Beauty Brands and Retailers Millennials and Gen Z are driving brands and retailers to the metaverse. Younger generations care about connection, engagement, and building community through digital avenues, gaming platforms, social media, and new technologies such as VR, blockchain, and cryptocurrencies.