German engineering giant is exploring industrial metaverse use cases, and the Biosphere Foundation in Devon is proving out Siemens technology.
For German engineering firm Siemens, the Metaverse becoming something of a crusade. Following up on its announcement of a collaboration with Nvidia in June this year to “enable the industrial metaverse”, Siemens now seems to have gone all-in.
“We don’t claim that we know what the metaverse is, but we have an idea of what it could be and we want to shape it,” says Peter Korte, chief technology and strategy officer at Siemens, speaking from the company’s Siemensstadt industrial complex in Berlin.
Korte is a slick operator and he is smart. He knows that if Siemens can plant a flag in this space early enough, it will only add to the business’s own transformation plans to being a more digital, software platform-driven engineering firm.
Now you don’t get to be a company that celebrates its 175th birthday without knowing a thing or two about pivoting and smelling what is selling. Siemens celebrated this milestone in Berlin recenlty, with a dinner in Siemensstadt. Among the speakers was German chancellor Olaf Scholz, who said Siemens had “electrified, moved, united and constantly reinvented the world” – and here it is again, up to its old reinvention tricks.
“We believe digital twins are the building blocks for the metaverse,” says Korte, adding that it’s “all about making it real”.
This idea of “real” is embedded within the company’s drive to extend its capabilities within vertical sectors where it is already strong, for example transport, infrastructure and energy. Korte believes there is a lot of scope for the business to help existing and new customers, such as Volta Trucks and Automotive Cells Company (ACC), to become more efficient and more innovative by using digital twins and partner hardware and software.
The deal with Nvidia in June established that Siemens would combine its Xcelerator open digital business platform and partner ecosystem with Nvidia’s Omniverse, described by the company as a platform for creating and operating metaverse applications. The aim, according to Siemens, is to “accelerate the use of digital twins that can deliver productivity and process improvements across the production and product lifecycles”.
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