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Olympic gymnast Simone Biles markets Back to School Collection

7/28/2022

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Simone Biles and Athleta are teaming up again.

The decorated Olympic gymnast and the women’s athletic apparel brand have created a new collection just in time for the new school year, plus a new activation in the metaverse. The limited-edition capsule features 15 pieces, designed in collaboration with Biles for Athleta Girls activewear line. The line features styles including leggings, jackets, shorts, a backpack and more.

Biles is taking this collection a step further by creating back–to-school “confidence-building videos,” articles and other activities for girls that will be available on the AthletaWell platform, Athleta’s digital wellness platform.

The campaign will also be featured in the metaverse by way of Roblox and the “Athleta Girl x Simone Biles experience” in Livetopia, a popular game on the Roblox platform. The virtual activation will include Athleta Girl x Simone Biles billboards, a digital storefront featuring clothes from the collection, a Biles avatar styled in Athleta Girl apparel and an interactive obstacle course titled “Limitless You.”

Full story here

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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022