SK Telecom expands the metaverse with ‘if home’

South Korea’s SK Telecom has added a new service for social interaction in the virtual home, ‘if home’ to its metaverse platform ifland.

Ifland is a personalised 3D virtual space that allows users to express themselves and socialise with others in the world of metaverse.

After updating their ifland app, users can now create their if home by selecting one of each of four terrains and six buildings. The four terrains are forest, universe, beach and city village, and six different types of buildings include a Santorini-style house, a wooden house, a Hanok (traditional Korean house), a Spanish-style house, a cabin and a modern house.
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Among other things, SK Telecom plans to develop e-commerce features such as selling 3D content like virtual decoration items and special effects, tickets for diverse events, and NFTs.

‘if home’ can accommodate up to 31 users. The ‘ifland’ app is offered in two different versions – the Korean version and global version. Global users can visit an ‘if home’ of a Korean user, and vice versa. SK Telecom also expects brands to use ‘if home’ to communicate with customers.

With the addition of German, ‘ifland’ now supports five different languages: Korean, English, Chinese (both traditional and simplified), Japanese and German.

“With the introduction of ‘if home,’ ifland takes social networking to the next level by allowing users to design and decorate their own space, and share their interests and daily experiences with others in the metaverse. We will continue to enhance user experience by upgrading ifland’s service features and content, and introducing the commercial offering,” said Yang Maeng-seog, head of Metaverse CO at SK Telecom.

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