SK Telecom (SKT) has turned to Malaysian telco CelcomDigi, as well as two other Asian companies, to further expand the reach of ifland, its in-house developed metaverse platform.
The South Korean operator announced that it has struck new metaverse partnerships with CelcomDigi, Indonesia-based game developer Agate, and Philippine internet of things (IoT) platform provider Cosmic Technologies.
With these collaborative partnerships, SKT will focus its efforts on the areas that apply to all global versions of ifland, such as planning, operation and content creation. Its partners, meanwhile, will focus on boosting the metaverse platform in their local markets through activities such as providing localised content, marketing and primary customer support.
“By signing agreements with three leading IT companies in South-east Asia, we will be able to carry out customised marketing in these countries,” said Yang Maeng-seog, VP and head of metaverse CO at SKT.
Alongside the partnerships announcement, the operator unveiled plans to add Indonesian, Malay, Hindi and Spanish to the list of languages supported by the metaverse platform, to enable it to expand further into the global market. The company is also working on a curation feature that will recommend content based on individual customer characteristics and the region of access, and it is focused on enhancing “the overall global service quality”.
Its long-term vision also involves seeking additional partners in the US, India and Europe to speed up the global presence of ifland. “We will continue to do our best to provide ifland users with content and services that understand their culture and society by partnering with more local companies,” stated Maeng-seog.