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Sony acquires Beyond Sports with potential view into metaverse expansion

11/9/2022

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Sony has acquired immersive content specialist Beyond Sports as it looks to bolster its presence in sports business as it adds to its roster that already includes officiating technology system Hawk-Eye and digital media company Pulselive.
Beyond Sports' data visualisation technology is already used by an array of partners including the National Football League, Premier League, and Major League Soccer.
The technology is used to transform data into new forms of content for linear, digital and metaverse platforms.
Japanese company Sony hopes that the combination of the three businesses will strengthen its ambitions to become capable of offering services that aid the digital transformation of sport.
"We are delighted to welcome Beyond Sports as we further strengthen Sony's sports business," said Rufus Hack, chief executive of Hawk-Eye and Pulselive, as reported by SportsPro.
"We feel that marrying the unique capabilities of Beyond Sports alongside the incredible businesses of Hawk-Eye and Pulselive will truly enhance our ambition to be a strategic partner to the world's biggest sports leagues.

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  • Home
  • Photos 2022
    • Videos 2022
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • Contact