Sony acquires Beyond Sports with potential view into metaverse expansion

Sony has acquired immersive content specialist Beyond Sports as it looks to bolster its presence in sports business as it adds to its roster that already includes officiating technology system Hawk-Eye and digital media company Pulselive.
Beyond Sports' data visualisation technology is already used by an array of partners including the National Football League, Premier League, and Major League Soccer.
The technology is used to transform data into new forms of content for linear, digital and metaverse platforms.
Japanese company Sony hopes that the combination of the three businesses will strengthen its ambitions to become capable of offering services that aid the digital transformation of sport.
"We are delighted to welcome Beyond Sports as we further strengthen Sony's sports business," said Rufus Hack, chief executive of Hawk-Eye and Pulselive, as reported by SportsPro.
"We feel that marrying the unique capabilities of Beyond Sports alongside the incredible businesses of Hawk-Eye and Pulselive will truly enhance our ambition to be a strategic partner to the world's biggest sports leagues.

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