Laliga, the Spanish soccer first division organization, has established a strategic partnership with Stadioplus and Vegas City Limited, two metaverse-related companies, to digitize part of its activities to offer new experiences in Decentraland, an Ethereum-based metaverse. With this move, Laliga aims to bring new fans from all over the world to new experiences in virtual worlds.
Spanish Laliga Preparing Metaverse Entrance After the Covid-19 pandemic, many sports organizations and leagues around the world have started to pay more attention to their digital strategies as a way of opening new revenue streams. Laliga, the Spanish first division soccer organization, and one of the most renowned leagues in Europe, has recently announced its entrance into the metaverse. The company established a strategic partnership that will allow it to feature activities and experiences in Decentraland, one of the first Ethereum-based metaverse platforms. For this task, the company will leverage the aid of Stadioplus, a group dedicated to linking the world of sports with Web3 and the metaverse, and also Vegas City Limited, another company that specializes in creating experiences for metaverse and virtual worlds.