Spotselfie shines light on AR Advert Metaverses

Efforts to build metaverse spaces with a focus on privacy and decentralisation have begun shaping the digital landscape with a trove of bespoke, user-centric solutions. Some firms have taken assertive approaches to ensure data protection rights and unobtrusive advertising for augmented reality (AR) users.
XR Today interviewed Ray Shingler, Co-Founder and Vice-President of Product Development for Spotselfie. He currently holds more than 25 years of experience in creating mobile digital solutions, social networking, and gaming. He has worked with major tech companies such as Intel, IBM, Hewlett-Packard (HP), Cisco, and many others to develop next-generational digital solutions.

XR Today: How does Spotselfie deliver bespoke AR adverts in predefined spaces?
Ray Shingler: Our goal has been to be different from the start. We wrote down on our board the five ways Facebook, Instagram, and other tech firms have already implemented advertising to their users.
Most intruded on user privacy, whether through data mining, personal account information, or other means of what they liked from their friends. Conversely, we let our users tell us more about themselves in a passive profiling mechanism that is not intrusive but general questions and prewritten answers.
This feature is our patented urMojo solution, which gives the power back to the end user to create their own custom AR real-world social metaverse and allows us to present custom AR immersive ads to them.
It’s a win-win for us both by benefitting from filtering the AR social space based on a percentage match to their urMojo (content or people), which is a two-way gate.

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