Stadium Live raises $10M to build Digital for Gen Z Sports Fans

Stadium Live, the leading platform for Gen Z sports fans, announced its $10 million Series A funding round led by KB Partners and Union Square Ventures. Kevin Durant’s 35 Ventures, Blaise Matuidi’s Origins Fund, Dapper Labs Ventures, Position Ventures, Valhalla Ventures, 6th Man Ventures, Alumni Ventures, and Breakout Capital also participated in the round.
The company previously raised a $3 million seed round from Union Square Ventures, as well as Golden Ventures, Maple VC, Intonation Ventures, and Secocha Ventures.
“Throughout my career, I’ve seen firsthand Gen Z sports fans’ desire to connect with their teams and fellow supporters on a deeper, more interactive level,” said Blaise Matuidi, co-founder of Origins Fund and 2018 FIFA World Cup Champion. “Stadium Live is the most relevant way for fans to gather and engage in the sports ecosystem. I’m very happy to be part of the Stadium Live adventure alongside an incredible champion like Kevin Durant.”
Stadium Live emerged on the tech scene with an innovative sports platform, garnering over 500,000 users to date. The company is quickly becoming the go-to platform for a new generation of Gen Z sports fans.
Traditional sports viewership among Gen Z is on the decline, with Gen Z sports fans increasingly favoring short-form content on platforms like YouTube, Instagram, Snapchat, and TikTok2. They also increasingly identify themselves as gamers, with 87% of Gen Z playing games on their smartphones weekly, if not daily3. Gen Z is also an early adopter of vertical social networks centered around a specific interest. Vertical communities like Stadium Live are among the fastest-growing social platforms in the world4.

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