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Metaverse News Europe


Steak-umm Has Just Launched Its Own University in the Metaverse to Tackle Misinformation

11/7/2022

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As if misinformation wasn't bad enough on social media, now it's entering the metaverse. And with election season a prime time for the spread of false news, Steak-umm has expanded its commitment to being 100% real with a first for the metaverse.
From AOR Tombras, Steak-umm launched the Meataversity of Steak-umm on November 7th, ahead of the midterm elections, with the goal of bringing its fight against misinformation and disinformation to the newest corner of the web: Decentraland. And no, the irony that hardly anyone is actually using the Metaverse is not lost on Steak-umm. In fact, that makes it the best time to solve the issue before too many people join and the misinformation accelerates. 

“We’ve spent the last 10 months working closely with Tombras to explore and expand what ‘100% Real’ means,” said Morgan Santoro, Director of Marketing, Quaker Maid Meats. “Every brand wants to be a part of culture, and for Steak-umm that means being a voice of reason. With Meataversity we’re continuing that process by letting the real world drive the end result, and creating something there’s a real need for. That’s a rare opportunity, and we’re happy to fill the gap.”  
As the first to fight misinformation in the Metaverse, Steak-umm built the Meataversity of Steak-umm in Decentraland with the goal of teaching people to critically think and navigate the complexities of the metaverse with healthy skepticism.
“This activation is an intuitive expression of what Steak-umm has grown into, in a space that is already becoming the next playground for misinformation and disinformation,” said Dooley Tombras, President, Tombras. “The absurdity of a brand playing this role is not lost on us, but if our approach is engaging enough to bring people good information, that is a worthwhile reason to do it.” 

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  • Home
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
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    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
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    • Investors-ScaleUps Matchmaking
    • VIP Jury
    • Brella Event App & Networking
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    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • 2022 Summit&Awards
    • Photos 2022
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    • Videos 2022
  • Contact