Steak-umm Has Just Launched Its Own University in the Metaverse to Tackle Misinformation

As if misinformation wasn't bad enough on social media, now it's entering the metaverse. And with election season a prime time for the spread of false news, Steak-umm has expanded its commitment to being 100% real with a first for the metaverse.
From AOR Tombras, Steak-umm launched the Meataversity of Steak-umm on November 7th, ahead of the midterm elections, with the goal of bringing its fight against misinformation and disinformation to the newest corner of the web: Decentraland. And no, the irony that hardly anyone is actually using the Metaverse is not lost on Steak-umm. In fact, that makes it the best time to solve the issue before too many people join and the misinformation accelerates. 

“We’ve spent the last 10 months working closely with Tombras to explore and expand what ‘100% Real’ means,” said Morgan Santoro, Director of Marketing, Quaker Maid Meats. “Every brand wants to be a part of culture, and for Steak-umm that means being a voice of reason. With Meataversity we’re continuing that process by letting the real world drive the end result, and creating something there’s a real need for. That’s a rare opportunity, and we’re happy to fill the gap.”  
As the first to fight misinformation in the Metaverse, Steak-umm built the Meataversity of Steak-umm in Decentraland with the goal of teaching people to critically think and navigate the complexities of the metaverse with healthy skepticism.
“This activation is an intuitive expression of what Steak-umm has grown into, in a space that is already becoming the next playground for misinformation and disinformation,” said Dooley Tombras, President, Tombras. “The absurdity of a brand playing this role is not lost on us, but if our approach is engaging enough to bring people good information, that is a worthwhile reason to do it.” 

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