The Real Leather. Stay Different. International Student Design Competition has collaborated with the Institute of Digital Fashion (IoDF) to introduce a digital wearable experience for the winning design, 'WHIM.'
Partnering with Snapchat, the augmented reality (AR) try-on allows users to engage with the design, blending the rich history of leather with digital accessibility.
Tamar Elbaz, the winner from Shenkar College of Design, spoke of the biomorphic inspiration behind 'WHIM,' echoing the sculpting style of Jean Hans Arp. IoDF's commitment to merging physical and digital realms is evident in this collaboration, emphasizing inclusivity, sustainability, and innovation in the fashion industry.
The digital remastering of 'WHIM' showcases the limitless potential of AR, providing a global audience with immersive experiences that transcend traditional fashion boundaries.
Leanne Elliott Young, IoDF Co-Founder and CEO said in a statement: "This collaboration between IoDF and Real Leather. Stay Different. exemplifies our commitment to bridging the gap between the physical and digital worlds in the fashion industry. 'WHIM' represents a compelling fusion of artistry and technology, showcasing the boundless possbilities of augmented reality in fashion.” (...)